The UK’s competition authority has announced an investigation into Google’s ad market dominance.
The Competition and Markets Authority (CMA) is looking into whether Google utilised its power to favour its own services over those of competitors.
It’s the agency’s second probe into Google’s ad-tech practises.
“We will continue to cooperate with the CMA to answer their queries and give the information on how our processes work,” a Google representative said.
“Google and many competitors’ advertising tools enable websites and apps fund their content – and assist businesses of all sizes efficiently reach their customers,” they stated.
“Google’s tools have supported an estimated £55 billion in economic activity for over 700,000 firms in the UK, and publishers keep the majority of money when they utilise our advertising services.”
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